Connect your Meta leads with your CRM

TigerLabs provides a B2B integration that connects Meta Lead Ads with the CRM systems used by our business clients.

The integration allows an authorized business to connect its Meta account, select the Facebook Pages it manages, and automatically transfer leads generated through Meta Lead Ads to its CRM.

How the integration works

1. Connect Meta

An authorized administrator connects their Meta account using Facebook Login for Business and selects the business assets and Facebook Pages they want to integrate.

TigerLabs only accesses Pages and business assets explicitly authorized by the user.

2. Receive Meta Lead Ads

When a potential customer submits a Meta Lead Ads form associated with an authorized Page, Meta notifies the TigerLabs integration through the Lead Ads webhook.

The integration uses the Meta APIs to retrieve the information submitted through the lead form.

3. Send the lead to the authorized CRM

The lead information is securely processed and transferred to the CRM associated with the business that authorized the Facebook Page.

Depending on the existing CRM information, the integration can create a new contact or update an existing contact and its corresponding sales opportunity.

4. Manage the lead

The business can then manage the lead directly from its CRM, contact the potential customer and follow up on the request submitted through Meta Lead Ads.

Data access and privacy

TigerLabs only processes Meta data required to provide the Lead Ads integration.

Access to Facebook Pages and lead information requires explicit authorization from an administrator with the appropriate permissions.

Lead information obtained through Meta is used to transfer and manage leads in the CRM of the business that generated and authorized access to those leads.

TigerLabs does not use lead information from one client for another client and does not access leads from Facebook Pages that have not been authorized.

Access granted through Meta can be revoked by the authorized user through their Meta account and business settings.

Meta permissions

Depending on the functionality authorized by the business, the integration may use Meta permissions including:

leads_retrieval
pages_show_list
pages_read_engagement
pages_manage_ads
pages_manage_metadata
business_management

These permissions allow the integration to identify authorized Pages, receive Lead Ads events and retrieve the corresponding lead information so it can be transferred to the advertiser’s CRM.

About TigerLabs

TigerLabs develops CRM integrations and business automation solutions that help companies connect their marketing, lead management and sales processes.

This Meta integration is designed for businesses that use Meta Lead Ads and want their leads automatically available in their authorized CRM environment.

Support & Contact

For questions regarding the Meta Lead Ads integration, privacy or data access, please contact TigerLabs through our official support channels.

TigerLabs
Spain
Email: info@tigerlabs.agency